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Funnel Advisory

Activation Funnel Diagnostics

An intensive 2-week audit isolating the precise friction steps and UX obstacles preventing newly acquired users from experiencing your app's core value.

Engagement Specifications

  • Duration: 2 Calendar Weeks
  • Delivery Mode: Remote Flow Telemetry Audit + Action Plan
  • Pricing Basis: Fixed Project Fee ($4,600 USD)
  • Advisory Team: Product Analytics Specialists, Identity Canvas Core
  • Audience: Onboarding Product Managers, UX Researchers, Growth Engineers
  • Prerequisites: Screen-by-screen event tracking for initial user registration and setup flows
Activation Funnel Diagnostics

Overview

Over 60% of app user churn happens during the very first session. When onboarding flows contain redundant setup steps, premature permission requests, or confusing navigation choices, potential long-term users drop off before ever realizing value.

The Activation Funnel Diagnostics engagement pinpoints where new signups abandon your onboarding flow and identifies which setup steps directly contribute to long-term habit formation versus those that merely introduce friction.

What We Audit

  • Step-by-Step Funnel Velocity: Analyzing the time elapsed between initial application launch and the completion of key onboarding milestones.
  • Micro-Drop-Off Isolation: Measuring precise exit percentages at each registration step (e.g., email verification, permission prompts, profile configuration).
  • Correlation with D30 Retention: Determining which initial configuration actions correlate with high Day-30 retention and which steps should be postponed until later in the user lifecycle.

Deliverables

  1. Annotated Funnel Drop-off Diagram: Visual and statistical mapping of every friction point in your current onboarding sequence.
  2. Simplified Onboarding Wireframe Specifications: Recommended structural adjustments to reduce time-to-first-value (TTFV).
  3. Event Measurement Plan: Updated tracking specifications to monitor activation improvements post-implementation.

Pricing

The Activation Funnel Diagnostics is a fixed-scope 2-week engagement billed at $4,600 USD.

Next Step

Ready to Audit Your Application's Retention?

Contact our Bangkok practice to review non-disclosure agreements, verify telemetry prerequisites, and reserve an audit sprint window.

Request Audit Brief & NDA