About Identity Canvas Core
An independent application analytics consultancy established in Bangkok, dedicated to solving the complex mathematics of user retention and behavioral decay.
Official Company Details & Origin
Identity Canvas Core Co., Ltd. is an independent data analytics consultancy and retention advisory practice registered in Bangkok, Thailand. The firm was officially established in 2021 by senior analytics engineers and product data consultants who recognized a fundamental problem in digital product development: despite access to sophisticated dashboard tools, product teams routinely struggle to explain why acquired users churn.
Since our establishment in 2021, we have operated with a singular focus: providing human-led, statistically rigorous audits of event telemetry, cohort retention curves, and onboarding funnels for mobile applications and web services worldwide.
Our Founding Mission & Philosophy
Most organizations track hundreds of frontend interactions, yet their product leadership still relies on aggregated vanity metrics like Daily Active Users (DAU) or total registered accounts. These high-level figures conceal the underlying decay that occurs within individual cohorts.
Our mission is to replace ambiguous dashboard summaries with forensic behavioral evidence. We believe that:
- Retention Is the True Test of Product Value: Acquisition marketing brings visitors to your front door, but sustained cohort retention proves whether your application satisfies genuine human needs.
- Telemetry Hygiene Precedes Analysis: Corrupted event names, missing payload attributes, and unhandled client exceptions make reliable cohort modeling impossible. Data integrity must always come first.
- Advisory Must Be Actionable: An analytical audit is only valuable if it produces concrete, testable recommendations for product designers, engineering teams, and lifecycle strategists.
Senior Leadership & Practice Team
Our Bangkok advisory team brings together experienced quantitative analysts, telemetry infrastructure engineers, and behavioral researchers:
- Thanapat Kittisunthorn — Managing Director & Principal Analyst: Over 12 years of experience in product data modeling, behavioral segmentation, and cohort economics across regional technology ecosystems.
- Dr. Elena Rostova — Lead Quantitative Methodologist: Specializing in survival analysis, non-linear cohort degradation modeling, and natural usage frequency clustering.
- Chalit Srisuwan — Telemetry Infrastructure Lead: Expert in mobile client SDK instrumentation, event pipeline validation, and data warehouse schema governance.
Bangkok Headquarters & Advisory Reach
From our primary office at Office 8, 24 Example Road, Bangkok 00000, we collaborate with development teams across Southeast Asia, North America, Europe, and Australia.
Because our methodology relies on direct, read-only telemetry inspection and structured video briefings, our engagements integrate smoothly with remote, distributed, and in-house product teams.
Our Working Principles
- Objective Independence: Our assessments remain completely impartial, focusing strictly on empirical telemetry analysis and strategic advisory.
- Strict Confidentiality: All telemetry data, user identifiers, and proprietary metrics remain under rigorous non-disclosure agreements and are processed strictly within agreed security boundaries.
- Transparent Fixed Pricing: Every engagement has a defined scope, clear timeline, and fixed fee without surprise billing or opaque retainer arrangements.